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            Communication has been a necessity for human life. Telephones and cellphones have been integrated into our daily lives. It is unusual for people to leave their houses without their trusty cell phones. Almost all people own a mobile device which they use for voice call, face time, messaging, and internet browsing. Hassan Bawab, founder and CEO of Magic Logix stated that according to studies, there will soon be more people using mobile devices than any other electronic devices. These mobile devices are usually sold by the same few carriers. That is because they employ efficient advertising campaigns compared to those of smaller companies.
            T-Mobile, one of the top cell phone carrier companies, promotes their company through posters, television commercials, and billboards. Like other cell phone companies, T-Mobile has goals of turning high profits. However, this company does so more efficiently by making sure their ads are seen by a larger audience.

            For example, on my way to class I entered a train which was covered in large T-Mobile print. As I entered the lavender doors I stumbled upon an empty seat where I caught notice of the words “Because life is too short not to have fun at work.” Sitting like a duck on a pond, I scrolled my eyes around this colorful poster. The characters of the poster are of different age, gender, race, and status. The setting takes place in a subway cart near Manhattan, New York. I realized that both the characters and the setting are relevant towards the audience of this poster because the viewers are in the same position.

 In my opinion this poster was created to target younger people due to the man wearing a superhero costume. Having a strong superhero wear the T-Mobile sign symbolizes how great the company is. The characters in the poster are all in a pleased manner. This would allow the audience of the poster to take note that the company is not only great but, also good at satisfying their customers. Looking at a poster like this would not affect me as an individual because having T-Mobile, AT&T, or Verizon would not affect what I do on my phone and how I do it. Hence this poster does a poor job in convincing me to convert. On the other hand, to the hundreds of views that see this poster I believe many have been motivated by mood of the characters.